Internet marketing strategies is what this video is about, I’m Ben Simon from Media Brighton Tv, So comes real we’ll be talking about four ways to supercharge your online marketing, stay tuned. I’ve got four tips here and there not in any particular ordering signify they all as important as one another so make sure you watch the video till the end to get the most value from it. Likewise I have a special offer for you so preserve an ear out for that. If you implement these powerful strategies they can have a profound impact on your business grow.
So let’s get cracking Number the second is Email Capture. Most people who inspect a website( about 99% apparently ), leave without doing anything, buying, calling or signing up to a newsletter. And once they are proceeded you’ve lost your chance to market to them in the future. Signifying that merely around 1% convert into a cause or patron. These are general stats across the whole internet so your area could perform better than good already. To raise that conversion rate to as much as 20%, give a free give-away and add a clearly defined call to action on your home page or better still at the end of your home page video to sign up for the free offer.
You need to setup a lead capture shape and ask for their call and email in return for the offer. The free give away could be a report, or a video train serial, only make sure the content appeals to your target market. And if they opt to sign up, you’ve now turned them from a guest into a cause. You can start a dialogue with them over email. The next step is to setup what’s called an auto responder email sequences using pre-written emails that get sent at pre-determined intervals, offering more importance over day. Maintain these emails text based, short and chatty.
These are the types of emails we are used to receiving from our pals and colleges so they seem more familiar and less salesy. It commonly takes 7 points of contact to build trust, so don’t jump in and ask for a sale straight away. After mention 10 importance emails you are able give a day sensitive discount on a product or service. Simply do this when you feel they have received a lot of value from you and you have constructed their trust. Number two is effective Copy writing. Writing effective imitate is probably the most important point of all internet marketing strategies.
These copywriting techniques should be used for your web site imitate, videos scripts, blog articles, emails and direct mail marketing. Think of your typical potential or patron and write as if you are talking to only that person or persons and you’re pitching new ideas over a coffee. This induces the reader or observer look more involved. Maintain the imitate chatty and lingo free. The observer is always imagining “what’s in it for me”? so tell them! Instead of using the word ‘we’ use the word you’ a lot. For example “Are you doin ” searching for a application provider YOU can trust ?… In this last-place example we pose the problem that person has as an opening cable. Then you can develop by determining a pain level, some reason they have found it is therefore difficult in the past. This helps them to identify with you as they seem understood. Then you can offer the resolution, your product or service. Back up aspects with welfares. A great searching website is a feature. If that website converts spectators into leads and then into patrons and that induces you more money that’s potential benefits. Ok so the next 2 strategies are online video and can really build the difference in your business.
Number three website videos. Now did you know YouTube gets over five billion daily views and is the worlds 3rd most visited website? 80% of people will watch a website video, compared to 20% reading the same content on that page. And people are 64% more likely to buy online after watching a video. Those are awesome stats that show that YOUR patrons LOVE video! So, give them what the hell is crave! Merely by adding video to each of your website pages you are able increase their effectiveness. Likewise make sure it is above the crease, so users don’t have to scroll down to see it. Maintain your website videos short around 90 sec. Simply embraces one topic per video.
Make sure that you have a clear call to action at the intent. for example signing up to a free offer. In the call to action tell them what the hell is can get, why they are able to get wise( potential benefits) and how they can get it( click the link below for example ). Number four is YouTube Value Video. Use can use Youtube to drive traffic to your area by creating importance videos like this one. People are searching YouTube for answers so build videos helping your target market with the topics you’re an expert on. You can do keyword experiment to be determined what people are searching for and build videos to match those keywords. You need to optimise the videos so that they are able to grade( that’s another whole video ). At the intent of the video add a compelling free offer with a clearly defined call to action. This offer requires it’s own landing page with call and email capture and no other navigation to confuse the visitor.
This is an effective way of converting a observer into a cause, Use auto responders to give more importance as mentioned earlier. These are just a few powerful internet marketing strategies which will really boost your online presence. If you want to know more about online video I have a free ebook, 20 ways to build better video. Just click on the link below this video, enter your details and I’ll send you your free imitate. If you detect this video helpful are given me a like, Share it with a pal you feel will benefit from these tips and click this button to subscribe to my canal and receive more videos like this. If you have any questions please leave me specific comments below. This is Ben Simon for Media Brighton TV signing off, Thanks for watching.